The Bar Journal

ITALICUS® ROSOLIO DI BERGAMOTTO ANNOUNCES LAUNCH OF ART OF ITALICUS 2021: CREATIVE TALENT – CITIES REIMAGINED

Italian aperitivo brand announces the launch of its fifth annual “GLOCAL” creative project in partnership with contemporary arts platform Moniker Culture

London, 28th June 2021 – ITALICUS Rosolio di Bergamotto – the award-winning modern Italian aperitivo brand – announces the launch of the Art of ITALICUS 2021: Creative Talent – Cities Reimagined; a “GLOCAL” creative project and digital arts celebration starting on 5 July 2021. Thinking GLO-cal with loCAL cities and communities, it aims to inspire digital tourism by creating a global virtual arts celebration. This year’s announcement also sees ITALICUS celebrating its fifth brand anniversary on 1^st September.

Working in collaboration with Moniker Culture, a world leading urban and contemporary arts platform, ITALICUS & Moniker has set the theme of ‘Cities Reimagined’ for this year’s competition. The open call to visual artists asks them to reimagine the city’s landscape and personality through the lens of ITALICUS, a modern and vibrant aperitivo with shapes and colours inspired by the aquamarine waters from the Amalfi coast.

Open for entries from 5 July until 3 August 2021, the competition is an open call to artists worldwide (T&Cs apply) to “reimagine” one of 14 selected cities: Rome, Milan, Los Angeles, Miami, New York, London, Barcelona, Paris, Sydney, Berlin, Athens, Tokyo, Hong Kong, Moscow. The artists can take inspiration from the city that they currently live in or one that they have visited and feel connected with or inspired by.

Using a variety of mediums such as: photography, digital illustration, drawing, painting, collage, animation and stop motion; artists should take inspiration from the ITALICUS brand when reimagining their chosen city. The brand draws on Italy’s rich cultural history that spans art, architecture, and nature. The iconic ITALICUS bottle is shaped as a Roman column with renaissance and baroque inspired details around the cap, all magically married with the aquamarine colours of the Amalfi coast, the birthplace of ITALICUS and hometown of Giuseppe Gallo, the brand’s founder.

The competition will result in one winner for each of the 14 cities, with each winner receiving a cash prize of €1,000. The top three artists will also receive: a digital exhibition of their work; social media coverage across ITALICUS and Moniker Art Fair’s channels; and a complimentary ITALICUS bottle and gift box.

New for this year, Art of ITALICUS 2021: Creative Talent will also include a Digital Arts campaign that will run throughout July and August on the ITALICUS website and social channels. The programme will include a series of live and digital events that will connect the artists from around the world, providing inspiration and sharing ideas for those competing in the contest.

ITALICUS and Moniker Culture have also partnered with five emerging artists who have created their own Cities Reimagined works of art to galvanise fellow artists and kick off the competition. They include pieces from Mr. Penfold (Miami), Vix Black (Milan), Roxane Dewar (Barcelona), Luke Smile (London) and Thomas Kirk Shannon (New York) and will be released during the campaign across the brand and artist’s Instagram channels.

The Art of ITALICUS: Creative Talent 2021competion will open for submissions on 5 July 2021. For more information head to: www.rosolioitalicus.com/creative-talent

ITALICUS® Rosolio Di Bergamotto

http://rosolioitalicus.com/

Instagram: @italicusrdb / Twitter: @italicusrdb

Facebook: @italicusrdb

#Italicus #RosolioDiBergamotto #ArtOfItalicus #AOI2021

Contacts:

For more information, please contact Sophia Lakeman-Pettit or Kate Licnachan at Hue & Cry Agency:

E: italicus@huecryagency.com T: 07464545549

Notes to Editors

Competition terms & conditions

1. Artists must be 21+ years old in US, 18+ in the rest of the world, and current residents of the 50 United States and the District of Columbia (which excludes Puerto Rico and all United States territories and possessions), UK, Italy, France, Spain, Germany, Sweden, Norway, Denmark, Greece, Russia, Netherlands, Ireland, Australia, Japan, and Hong Kong
2. Artists must be the original creator and owner of the artwork they are submitting to the Art of ITALICUS 2021: Creative Talent ‘Cities Reimagined’ art project
3. Accepted files are Jpeg, PDF, GIF, MP4 or any compatible image or video file. Entrants must ensure final submissions are less than 15mb per file
4. ITALICUS will use the chosen artwork submissions on the ITALICUS website, social media channels and in digital marketing to promote the artist, the public vote, and the digital art festival celebrations
5. Artists must submit their work to http://www.rosolioitalicus.com/creative-talent between 5^th July and 3^rd August 2021. All submitted artworks will be checked and the online public vote will open from 10th – 20th August. The final winner’s announcement will be on 1^st September 2021

About ITALICUS® Rosolio Di Bergamotto

ITALICUS was created by the authority in Italian spirits, Giuseppe Gallo to bring back the forgotten Rosolio category. With key notes of Calabrian bergamot, ITALICUS is made using the finest Italian ingredients to create a sip of Italy. The striking bottle design embodies the history and heritage of Italy’s distinctive regions, whilst telling the story of Rosolio’s time honoured traditional drinking occasion of Aperitivo.

Italicus is one of the world’s most awarded aperitivo globally. ITALICUS Rosolio di Bergamotto was awarded Best New Spirit 2017 at the prestigious Tales of the Cocktail Spirited Awards, and Number top trending Liquor Brand by Drinks International in 2020 and 2019.

Additional awards include: Tasting GOLD medal 2018, 2019 – Women & Wine and spirits awards; Best New European Spirit at the Mixology Awards 2017 in Berlin; Best Product at FIBAR 2017; Packaging awards GOLD MEDAL 2017 and Contemporary Awards TROPHY – International Wine & Spirits Competition 2017; Packaging Trophy – Harpers Design 2017; Gold Medal – San Francisco World Spirits Competition 2017; Platinum Best of Luxury – Pentawards 2017; Italian Aperitif of the year GOLD MEDAL – New York International Spirits Competition 2016; Best New Product – Bar Awards 2016; EXCEPTIONAL quality certificate – Difford’s Guide 2016.

In April 2020, ITALICUS entered into a partnership with beverage group Pernod Ricard.

About Moniker Culture & Art Fair

Moniker Art Fair has earned a reputation as one of the most exciting contemporary art fairs with its roots embedded in urban culture. Founded in 2010 in London, UK, Moniker spotlights emerging and established talent from a burgeoning and increasingly diverse contemporary art movement forged by its subversive and innovative spirit, attracting some of the most talked about artists, galleries, and collectors from the finer side of the street art movement and its related subcultures.

Over the past decade Moniker has produced numerous notable exhibitions, immersive installations, public murals, and memorable brand partnerships.

https://www.monikerartfair.com/culture

@monikerartfair @tinaziegler

Salute!

ITALSPIRITS Team

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