The Bar Journal

A century of Legacy by Don Facundo BACARDI

In 1862 BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi began producing his remarkable light-bodied, smooth rum — BACARDI, the world’s favorite premium rum brand. The unique taste of BACARDI Rum inspired cocktail pioneers to invent some of the world’s most famous drinks including the BACARDI Mojito, the BACARDI Daiquiri, the BACARDI Cuba Libre, the BACARDI Pina Colada and the BACARDI Presidente.  BACARDI Rum has won more than 400 awards for quality and product profile.  Today, BACARDI rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo — crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

Coming from more than a century of BACARDI tradition and rum knowhow, this introduction is a major development for the brand and BACARDI OAKHEART is ideally positioned to earn a leadership spot in spiced rum.”

The Spiced Rum

BACARDI OAKHEART (70 proof/35 percent ABV) is created with the finest amber rums mellowed in charred American white oak barrels to create the perfect base.  Choice spices such as maple, cinnamon, nutmeg, honey and vanilla are added to the rum which is filtered through a proprietary process.  The result is a bold, spiced rum straight from the heart of charred oak barrels with an amber hue, a hint of smokiness and unique velvet-like smoothness.  Rich and oaky on the nose, with hints of smoke and dried fruit, this exceptional spiced rum has a robust flavor that stands up to any challenge. Slightly sweet and peppery with a noticeable rum-kick, BACARDI OAKHEART tastes great straight or combined with cola and served over ice in a chilled stein glass.

The Name

Every aspect of BACARDI OAKHEART was developed in collaboration with thousands of consumers and hundreds of bartenders.  More than 2,700 names were considered before BACARDI OAKHEART was selected, a process that took more than two years.  The BACARDI OAKHEART name draws on the charred oak barrels used to create this premium rum and consumers and bartenders associate the name with strength of character, unwavering loyalty and the kind of friend they’d like to be and have.

SALUTE !