The Bar Journal

Events, news and views from the Italspirits Team

August 03 2011

Don Julio 70 Anejo Claro – Launch at Tales 2011

Don Julio 70

Don Julio 70 Anejo Claro launch a new product at Tales of the Cocktail, they announced an entire new category.  Don Julio 70 is an “anejo claro” or a clear anejo. Through a new patented process (which involves carbon filtering), Master Distiller Enrique de Colsa selectively strips away some of the wood elements from his anejo and transforms it back into a ‘clear spirit’.  ”The wonderful flavors you get in our blanco are there in the anejo, but you don’t always notice them because of the flavors of the wood,” explains de Colsa. By stripping some of that away, he’s created a spirit that both captures the essence of a blanco tequila as well as the spice of an anejo.

The Don Julio 70 has a slightly sharp and spicy nose with pepper, fresh agave, and light wood undertones. The entry is spicy with a nice mouthfeel and isn’t overly sweet.  The mid palate has a fairly strong pepper kick with subtle vanilla and wood underneath. The finish is sharp with some heat on the palate.  Don Julio 70 will be released in October in limited quantities. It seems fairly clearly aimed at being a Patron killer and gives the premium tequila drinker another option for when they’re looking for a spicy tequila.

SALUTE !

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