The Bar Journal

Last week in New orleans at Tales of the cocktail, the world’s largest cocktail event wrapped with the “Spirited Awards” recognising the very best in the drinks business, the “Oscars of the industry” which saw wonderful success for MARTINI Global Brand Ambassador.

Giuseppe Gallo was deservedly the winner of the Spirited Award for best International Brand Ambassador, a fitting recognition of his many years of hard work for MARTINI and the entire Vermouth category.
The whole MARTINI team is incredibly proud of Giuseppe and this recognition for his dedication, enthusiasm and his unique ability to engage and educate. There is no one who knows MARTINI and the Vermouth category quiet like Giuseppe and it is thanks to him that we are able to understand the nuances of the category and the greatness of the Martini brand” said Sandy mayo, Global category Director for Vermouth and Sparkling wines “Martini is on it’s way back to retiring to the greatness it experienced in the past, in no small part thanks to exceptional Mr. Gallo”.

Giuseppe has established a reputation globally as a wonderful educator and passionate advocate both for Martini and the vermouth category” said Global Advocacy director Jacob Briars. The fact that the Vermouth category is once again “hot” is in large part thanks to his efforts over the last few years.

MARTINI Gran Lusso, which Giuseppe helped bring to life, was also nominated on the top four for “Best New Product of the year” at the same Awards. Giuseppe has wonderful global networks among the bar community, and is widely respected for his credibility and his humility. recently Giuseppe has also worked tireless to help to bring the Jamie Oliver ‘Drinks tube” platform to life, and his now hard at work helping bring glamour back to the Formula 1 with MARTINI Cocktails.

“Every year the Awards get bigger, with 135 judges more nominations than ever before. Shining trough in the current, very competitive of Ambassador gets tougher each year” said Simon Ford, Chairman of the Judging Committee (and former World best Brand Ambassador) “Giuseppe has reinvigorated the vermouth category, engaging and educating the global bar community, and we love watching him at work. Martini should be very proud of his passion, his knowledge and his hard work, deservedly with this Awards”.