The Bar Journal

The Italian drinks group Davide Campari-Milano today announced the acquisition of leading Brazilian cachaça Sagatiba.

Campari made the announcement as it unveiled continued strong growth across all key indicators in the first half of 2011. Duty free performed well, the company said.

The company said that the first half was marked by sustained organic growth and a positive contribution of perimeter, offsetting a slightly negative exchange rate effect.
“Furthermore, the acquisition of Sagatiba, the leading super premium and fast growing cachaça brand in Brazil, significantly strengthens our brand portfolio in that key emerging market. It enables us to tap into the largest segment of the Brazilian spirits market as well as leverage the premiumization trend being driven by socio economic improvement.

”The brand, which has developed strongly in travel retail and on trade channel by the fantastic skills of John Gakuru – Sagatiba Global Ambassador –  in recent times, has achieve to sold 112,000 nine-litre cases in 2010 (Source: The IWSR)

As Bartenders we have experience the great work done by John and we will keep supporting him in the future .

Salute !