The Bar Journal

The Ventuno Project seeks to help bars across the capital reopen amid the Covid-19 pandemic by offering an Italicus cocktail promotion and marketing support.

Supporting the trade is at the core of the ITALICUS team values and it’s at the heart of this concept. As part of the activity, the brand has invited seven of its key customers to take part in a video campaign to celebrate the full re-opening of hospitality sector on 21^st June 2021. Each bar will have their own professionally produced video and images to promote their establishment for the re-opening and to drive further revenue with media and PR support from the brand.

Italicus founder Giuseppe Gallo said: “We as a team feel really privileged to be able to work with incredible bartenders here in the UK and as hospitality opens back up, we’re really excited to be able to support our friends and colleagues through The Ventuno Project.”

“Italicus has been supported by the bartender community since the beginning and it’s now our time to give back. Although it has been a difficult time for the industry across the world, we are really pleased to see that there is starting to be a return to normality.”

Ventuno is the Italian word for ’21’, and was chosen due to the full reopening date for England’s hospitality sector on 21 June, when ‘all legal limits on social contact’ are expected to be removed. Social distancing will continue in bars, pubs and restaurants until at least that date.

The number is also important to Italicus because the liqueur is made with ingredients from the 21 regions of Italy.

The Pernod Ricard-backed brand has invited seven of its key customers to take part in a video campaign ahead of the lifting of full restrictions.

Each bar will have their own professionally produced video and images to promote their venue, along with media and PR support from Italicus.

Furthermore, the participating bars will have a special Italicus menu with three cocktails available to customers from 21 June for a minimum of one month, or at least one Italicus serve on their drinks menu.

The seven venues taking part include Nightjar, The Gibson, Quaglino’s, Laki Kane, The Coral Room, Cahoots, and Scarfes Bar at Rosewood London.

The project is also open to additional venues, and those interested should email social@rosolioitalicus.com

The seven bars taking part, with a snapshot of the cocktails on offer are:

Nightjar, Shoreditch – by Tony Pescatori, Bar Manager

TYRRHENIAN FIZZ

ITALICUS Rosolio di Bergamotto, vermouth blanc, Canary melon soda with roasted Verbena berries and Atsina Cress

Gibson, Shoreditch – by Marian Beke, Owner

MARMILADY

ITALICUS Rosolio di Bergamotto, London dry gin, electric bitters, cacao whey, marmite, fresh citrus juice

Laki Kane, Upper Street – by Georgi Radev, Owner

TROPICAL APERITIKI

ITALICUS Rosolio di bergamotto, citrus liqueur, Peychaud’s bitters, Orgeat syrup, blood orange soda water, champagne

The Coral Room, Fitzrovia – by Giovanni Spezziga, Bar Manager

STRAWBERRY SGROPPINO

ITALICUS Rosolio di Bergamotto, vodka, strawberry sorbet, aged pomegranate, molasses, champagne

Cahoots, Soho – by Maria Surgucheva, Bar Manager

JUDY GARDELAND

ITALICUS Rosolio di Bergamotto, London dry gin, lavender syrup, champagne, fake lemon

Scarfes, Holborn – by Eleonora Basion, Senior Bartender

HAPPY PLACE

ITALICUS Rosolio di Bergamotto, Copalli Rum, Becherovka, lime juice, aloe vera, Guanabana & Orgeat, matcha tea, soya milk

Quaglino’s, Mayfair – by Michelle Lombardi, Head Mixology

DULCIS IN FUNDO

ITALICUS Rosolio di Bergamotto, Eau de Vie, bergamot juice, honey & lavender mix, egg white

Salute!

ITALSPIRITS Team

ALL CONTENT, PHOTOGRAPHY AND VIDEOS ON ITALSPIRITS.COM ARE COPYRIGHT PROTECTED.

ITALICUS® Rosolio Di Bergamotto

http://rosolioitalicus.com/

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