The Bar Journal

​Steeped in tradition, Jack Daniel’s doesn’t debut new liquors often, but the famous Tennessee distillery is rolling out a new whiskey in April: Jack Daniel’s Tennessee Honey.

How does it taste? Well, really, actually pretty good. 

“In every sense of the word, this is a natural,” said Jeff Norman, the Jack Daniel’s master taster, in a press release issued this week about the new brand. “Jack Daniel’s Tennessee Honey brings together two complementary tastes in a new way. The quality and character of Tennessee Honey is in keeping with the Jack Daniel’s tradition, and we think our friends will be pleasantly surprised with the new offering that has everyone abuzz here in Lynchburg.”

This sweet brand of whiskey goes down so easily that drunkenness sneaks up on you. There’s no warning of the inebriated state that you’re about to encounter.

As a whiskey drinker with a blue-collar palate, I can best review the whiskey by saying that it needs no chaser when taking a shot; the sweetness overrides the bitterness of the mash. And thankfully, this honey whiskey doesn’t come off as too syrupy, as do other brands that infuse sweet liqueur into the mix for a cough-syrupy alcoholic goo.

Also served cold, the whiskey is very enjoyable. In fact, the chill may help you handle the surprising sweetness. Given the flavor and sweetness of this new brand, the timing of its release seems perfect — with summer right around the corner.

​Salute !