The Bar Journal

Events, news and views from the Italspirits Team

VESSELS – The new frontier

Better or unusual vessels have become a powerful tool for attracting consumer attention, creating desirability and boosting herd mechanisms. We review here some of the recent activity in this area,…

January 16 2015

Amaro per Amore

Just the word ʻbitterʼ has decidedly negative connotations; it tells of an unpleasant experience, a lingering memory and a bad feeling. There are many popular sayings in Italian and English…

October 18 2014

‘The Art of Aperitif’ Launches at The Langham in London

The Langham, London and MARTINI® vermouth are delighted to announce the launch of ‘The Art of Aperitif’, a stylish new pop-up celebrating the most iconic of vermouth-based cocktails, surrounded by…

October 02 2014

Bar scene in Tokyo

For the third year consecutive I will be visiting the Tokyo Whiskey and Bar Show, organise by the NBA, I’m looking forward to visit one of the most inspiring country…

September 14 2014

Prosecco overtaken Champagne

Prosecco have overtaken Champagne, as the insatiable worldwide thirst for the Italian sparkler shows no sign of abating. As reported by The Independent, according to figures released by the Italian…

August 31 2014

Vermouth Shelf Life

You probably know that vermouth is an ingredient often used in classic cocktails like the Dry Martini and the Negroni. Unfortunately, during the bad old days of cocktail making, bartenders…

August 10 2014

Pre Bottles Cocktail crafted by Mixologist

Food trends come and go, but one of the newest trend to step into the cocktail world are bottled cocktails. If you sit down at a bar and ask for…

August 02 2014

Giuseppe Gallo crowned International Best Ambassador of the year

Last week in New orleans at Tales of the cocktail, the world’s largest cocktail event wrapped with the “Spirited Awards” recognising the very best in the drinks business, the “Oscars…

Cocktails & Bars to visit in New Orleans

The bar world is flying to New Orleans in the next 48 hours and although for many of us will be not the first time, hundred of new Bartenders will…

July 12 2014

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