The Bar Journal

Events, news and views from the Italspirits Team

January 30 2011

One Colorado soda company has developed a line of sodas that have an unusual ingredient: Marijuana

One Colorado soda company has developed a line of sodas that have an unusual ingredient: Marijuana

The drinks come in eight different flavors, including pink lemonade, root beer and grape.

But marijuana is only legal to consume in 14 states with a prescription from a doctor.

So, unless you are one of the approximately half-million people who is a medical marijuana patient, this pot-infused soda won’t do you much good.

The drink makers say part of the reason they developed their line of mary-jane drinks was to remove that “reefer madness” stigma associated with marijuana smokers.

If California voters decide to make recreational marijuana legal this November, you may start seeing these organic sodas in grocery stores and liquor stores right next to the stuff from Pepsi and Coke.

At a time of sagging soda sales, drink makers are looking for a way to boost sales, and marijuana might be the answer.

Medical marijuana has already proven an effective way at boosting newspaper sales, of all things.

The New York Times reports that medical marijuana ads in small Colorado newspapers boost revenues enough for it to increase the size of its staff.

 

Giuseppe Gallo

 

 

 

 

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