The Negroni Experience for Negroni Week 2019

Client: Italicus, Martini, VII Hills, Montenegro

Category: Brand experience / Cocktail competition / Event management

Negroni-lovers and cocktail enthusiasts were treated to a unique 4 day experiential pop-up in the centre of London with guest bartenders flying in from around the world, Live music, Masterclasses, a cocktail competition and a special menu celebrating the iconic Negroni cocktail.

Pietro Collina, from NoMad in New York, Patrick Pistolesi, from Drink Kong in Rome and Eleonora Biason from Scarfes bar in Londonall graced the bar during the week and some of the top cocktail bars in London including, AQUA Nueva, Kyoto and Spirit, The Curtain hotel, Oblix at The Shard, The Aviator bar by Hush, Barnes Tavern at The London Edition, The Coral Room and The Boundary Project also joined the initiative, serving a Negroni Flight throughout the week.

THE BAR JOURNAL

Events, news and views from the Italspirits Team

Latest story

SAVOIA VINO APERITIVO CELEBRATES THIRD ANNIVERSARY WITH NEW SPIRIT OF SAVOIA PROGRAM

Today, Savoia Vino Aperitivo announces its “Spirit of Savoia” program in honor of the brand’s third anniversary. From the 21st of September until December 21st, the brand will celebrate Italian Aperitivo Culture by launching a competition for bartenders and consumers that highlights Savoia’s simplicity, versatility, and social connection, showcasing how adding just one ingredient can...

September 19 2024
View The Bar Journal
Contact and Connect
Keep in touch

If you require more information about our services or products please email us at team@italspirits.com

Like. Follow. Connect.

Sign up for the latest news