The Bar Journal

Sabatini gin is delighted to announce Matteo Carretta as its new UK brand ambassador for 2019.

Matteo, who is best known for his work with the Mr Foggs brand, started his career when he was 15 years old in Italy. His passion for gastronomy and spirits brought him to work in top hotels in Milan before moving to London.

In London he discovered the complexity and diversity of making cocktails, becoming an expert in his role, delivering training, masterclasses and seminars.

Sabatini gin is not only a high quality product, but the fruit of a perfect union of tastes, aromas, emotions and history – the history of the Sabatini family, who created and nurtured it with passion and professionalism.

Speaking on the partnership, Matteo Carretta said: “I’ve always been a big Sabatini fan, and I’m very excited to be part of this team with a big family tradition behind it”

The founders of Sabatini gin added: “We are thrilled to welcome the super talented “Matteo Carretta” to our family. Matteo impressed us with his professionalism, knowledge and energy. Together we will develop many activities showcasing the excellent quality of Italian botanicals present in Sabatini gin aiming to create a strong image for the brand within the UK market.”

Matteo will bring a wealth of industry knowledge and experience to his new role, which will support the brand’s focus on driving awareness through engagement at many forthcoming events.