The Bar Journal

Attending international trade shows can significantly impact your professional growth and industry presence. Along with product showcases, there will be new seminars, professionals, and side events.

Mark your calendars for the 2024 Guide to the Best International Trade Shows to take part, which are specifically designed for drinks enthusiasts and industry professionals. After a short break, those renowned events are getting ready to offer an unforgettable and multi-day experience that includes tantalizing tastings, engaging networking opportunities, and invaluable learning sessions. You can expect a convergence of top-notch brands, emerging labels, and industry experts, making it a must-attend event for both fans and professionals in the spirits realm.

Whether you’re in the spirits industry or exploring other sectors, participating in international trade shows can significantly boost your brand visibility and open doors to new opportunities.

Here’s a comprehensive Italspirits guide to the best trade shows to take part in 2024:

• 12-14th February – VinEXPO Paris 2024, Paris
• 10-12th March – PRO WEIN, Düsseldorf
• 11 – 14th April – The London Coffee Festival
• 14-17th April – Vin Italy, Verona
• 14-15th May – Lisbon Bar Show 2024, Lisbon
• 13 – 14th May – Roma Bar Show 2024, Rome
• TBC – Cocktail in The City
• TBC – International Tokyo Bar Show
• 11-12th June – BCB, Bar Convent Brooklyn, New York
• 01-02nd July – Imbibe Live, London
• TBC – Tales of the Cocktail festival 2024, New Orleans
• TBC – Paris Cocktail Spirits
• 03 – 04 September – Perfect Serve Bar Show, Amsterdam
• 14-16th October – BCB, Bar Covent Berlin, Berlin
• 03 – 13th October – London Cocktail Week, London
• 11 – 20th October – Edinburgh Cocktail Week
• 12 – 13th October – Rum Festival UK
• 05 – 07th November – Athens Bar Show
• November 2024 – BCB, Bar Covent, Singapore 
• 28 – 30th November 2024 – Tokyo Bar & Spirits Show

Tips for Making the Most of Trade Shows

1. Plan Ahead: Define your goals for attending the trade show and schedule meetings or seminars in advance.
2. Be Present: Engage actively in discussions, demonstrations, and networking sessions.
3. Follow-up: Connect with contacts post-event to nurture relationships and capitalize on new opportunities.
4. Stay Informed: Keep abreast of event updates, exhibitor lists, and schedule changes to optimize your experience.

And you…International Trade Shows did you take part in 2023?

Salute – The Italspirits Team.

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