The Bar Journal

Taking part in international trade shows, as highlighted in our Guide to the Best International Trade Shows, can be transformative for your professional growth and market presence. These events go beyond showcasing products—they offer engaging seminars, industry-leading experts, and vibrant side events.

Don’t miss the 2025 Guide and mark your calendars —a definitive resource that shines a spotlight on the top events for drinks enthusiasts and industry professionals alike. After a brief pause, these prestigious gatherings are back, promising an unforgettable, multi-day experience filled with inspiring tastings, meaningful networking, and insightful learning opportunities. With a mix of established brands, innovative newcomers, and influential industry figures, these events are essential for anyone passionate about the spirits industry.

Whether you’re a seasoned professional in the spirits world or exploring other industries, attending international trade shows is an unparalleled way to boost brand awareness and uncover fresh opportunities.

Here’s Italspirits’ curated list of the top trade shows to explore in 2025:

• 10 – 12 February – VinEXPO Paris 2025, Paris
• 03 – 04 March – BCB, Bar Convent Singapore
• 16-18 March – PRO WEIN, Düsseldorf
• 03 – 05 April – Cocktail in The City
• 06 – 09 April – VinItaly, Verona
• 15 – 18 May – The London Coffee Festival
• 20 – 21 May – Lisbon Bar Show 2025, Lisbon
• TBC – International Tokyo Bar Show
• 10 – 11 June – BCB, Bar Convent Brooklyn, New York
• 30th June to 1st July 2025 – BCB, London
• 20 – 25 July – Tales of the Cocktail Festival 2025, New Orleans
• 09 – 10 September – Perfect Serve Bar Show, Amsterdam
• 06 – 08 October – BCB, Bar Convent Berlin, Berlin
• TBC October – London Cocktail Week, London
• 03 – 12 October – Edinburgh Cocktail Week
• 11 – 12 October – Rum Festival UK
• 04 – 06 November – Athens Bar Show

Guide to the Best International Trade Shows: Tips to Get the Most Out of Them

Tales of The Cocktail – ITALICUS & SAVOIA

Prepare in Advance: Identify your objectives and arrange meetings or seminar attendance ahead of time.

• Be Proactive: Take part in discussions, product demonstrations, and networking activities.
• Activate Side Show Events: Organize or participate in side shows like take over and guest Bartending during the trade show to increase your visibility and attract more attention to your brand or simply to build and grow your trade connection.
• Follow Through: Stay connected with new contacts after the event to foster relationships and explore opportunities.
• Stay Informed: Monitor event updates, exhibitor announcements, and schedule adjustments to make the most of your visit.

Which trade shows were highlights of your 2024 calendar?

Salute – The Italspirits Team.

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