The Bar Journal

ItalSpirits Celebrates the 100th Anniversary of the Negroni cocktail

This June, Italspirits by Giuseppe Gallo, the leading authority on Italian drinking culture, will bring together some of the most iconic Italian brands to mark the 100th anniversary of one of the world’s most popular cocktails – the Negroni.

The Negroni Experience is a four day pop-up appearing at Six Storeys, in Soho from 23rd – 26th June – coinciding with Negroni Week.

Kicking off with an official opening party on the Sunday 23rd, there will be a full programme of cocktails, events and masterclasses during the pop-up, all honouring the iconic Italian classic – Negroni

Martini Riserva Speciale, Italicus Rosolio di Bergamotto, Amaro Montenegro, VII Hills Gin and Peroni have come together to delight guests with a bespoke Negroni menu which will be served during the pop-up.

Negroni-lovers and cocktail enthusiasts will also get the chance to taste a sampling flight: inspired by the tricolore of the Italian flag, the flight includes a classic style, a white version and a green alternative to the classic.

International guest bartenders will be travelling across the world to grace the Negroni Experience pop-up over the four days, including, Pietro Collina, from NoMad in New York, Patrick Pistolesi, from Drink Kong in Rome and Eleonora Biason from Scarfes bar in London.

The Negroni Experience has also partnered with some of the top cocktail bars in London including, AQUA Nueva, Kioto and Spirit, The Curtain hotel, Oblix at The Shard, The Aviator bar by Hush, Barnes Tavern at The London Edition, The Coral Room and The Boundary Project, who will also offer the Negroni Flight throughout the week.

Don’t miss the opportunity to find out why the Negroni is known as the cocktail of the 3 elements – to RSVP please visit the www.negroniexperience.com

Experience Italy and win tickets to the Roma Bar show in September

There are two ways to get your hands on some tickets to the Roma Bar show.

1. Simply attend the Negroni Experience at Six Storeys on any of the 4 days and share a post on Instagram with the hashtag #negroniexperience. The best post will be selected following the event.
2. Submit your own twist of the Negroni cocktail by downloading an entry form here. The top 8 will be invited to

£1 from each cocktail sold will be donated to P(OUR), a drinks industry charity dedicated to exploring new ideas, sharing information and exchanging inspiration within the baristing and bartending industry.

For further information and to RSVP please visit the www.negroniexperience.com

#negroniexperience
#negroniweek
#italspirits

Follow us on Instagram, Twitter & Facebook

ItalSpirits Ltd: is a Marketing, Events, and Brand Activation agency, specialising in providing fresh and sophisticated drinks experiences across Europe and USA. Italspirits offers a combination of beverage programmes, brand experiences and events management working with internationally renowned International drinks brands.