The Bar Journal

The founders of sustainable spirit Avallen Calvados have today (22 July) launched their exciting crowdfunding campaign with a goal of raising £175,001 for 8.05% equity to further grow their successful drinks business.  They are actively seeking investors large and small who want to support and capitalise on the growing consumer thirst for delicious, sustainable brands doing things the right way.  Investors can get involved on the Seedrs website https://www.seedrs.com/avallen-spirits

Sustainable business was already in 2019 a $2.5 trillion market and by 2030 this is predicted to grow to $12 trillion worldwide.   There is growing demand for sustainable drinks and products and the consumer culture of embracing eco-conciousness is on the increase across all age groups, but in particular the under 50s.

Drinks industry experts Stephanie Jordan and Tim Etherington-Judge founded the multi award-winning Avallen in May 2019.  They have created a road map to plan the future success of the brand on a global level.

Stephanie Jordan co-founder of Avallen said:

“From the outset when creating Avallen we wanted to ‘BEE POSITIVE’ in all that we do. This ethos lead us to challenge the conventional way of creating, building and marketing a drinks brand. Opening up our planet positive company for equity crowd funding is an incredible opportunity to create a collective around the brand, whilst raising funds in a savvy way and driving awareness. We are so excited to be welcoming investors big and small into our hive and are confident that together we will build the drinks brand of the future”

Tim explains more:

“It’s such an exciting moment for Steph and I to launch our equity crowdfund for Avallen. We want to offer everyone, not just already wealthy investors, the opportunity to own a little piece of Avallen. We’ve set the minimum investment as low as we could (£11.90 for 1 share) so it’s accessible to as many people as possible, as we look to build a successful and profitable company the way we believe is right, with compassion, positivity, and purpose.”

Avallen, meaning ‘apple tree’ in old Cornish, is a spirit designed with sustainability & environmental positivity at its very core.  Produced in Normandy, France, Avallen is made from nothing but apples, water and time andis aged in French oak barrels for 2 years. Avallen is completely natural with no added sugar or artificial additives; the liquid is fresh, fruity & proudly apple-forward.

The entire production process, from the pesticide-free apple orchards to the labels made from waste apple pulp and lightweight bottle, is done in the most sustainable way.

As well as championing sustainability in the drinks industry, Avallen also have a mission to save the bees, donating to the Bumble Bee Conservation Trust with each bottle sold in the UK and they have committed to planting 10,000 flowering plants in their first 3 years of business.

Avallen is distributed in the UK by premium spirits importer and distributer, Mangrove UK.

For more information and enquiries, please contact:

• Avallen Spirits, Stephanie Jordan +31 6 26 50 61 47, stephanie@avallenspirits.com
• Ellie Murphy for Mangrove UK ellie@flourishmarketing.com
• mangroveuk.com

Notes for editors:

AVALLEN

Seedrs:

Shares are available from £11.90 (plus XX fee)

https://www.seedrs.com/avallen-spirits

Awards:

• Green Launch of the Year at the Drinks Business ‘Green Awards 2019’
• Innovation in Packaging Award at the Spirits Business Award 2019

Founders:

Stephanie Jordan: Spirits expert and former brand ambassador for some of the biggest brands in the world

Tim Etherington-Judge: Founder of Healthy Hospo and drinks expert.

MANGROVE UK

Mangrove UK was established by John Coe and Nick Gillett in 2014 and now employs over 30 specialist spirits professionals, mixologists, sales and brand experts with extensive experience in both the On and Off trade UK spirits market.

With over 100 routes to market, the business has grown turnover from £10.5million in 2015 to £13.8million in 2017.

Focusing on the premium market, Mangrove UK ensures it represents the highest quality of brands by hand-selecting all products based on their provenance, category authenticity, innovation and commercial value to the trade.

SALUTE!