The Bar Journal

Help, save ourselves, save yourself! 

The Ego has arrived :  but be careful never lie to customers and colleagues.

The expertise has helped the bar culture to blossom, but also can be a downfall because few  showing off “bartenders”  are ready to say and do anything in order to have “A moment of popularity”.

We always support the quality  products and leave to every single bartenders, managers and most important consumers decide what to do they likes or don`t (that `s what we call democrats in some parts of the world).

Menus must reassure guests every product is in their cocktail of the highest quality, locally sourced. Bartenders will proclaim some obscure or artisan in their spirits cabinet, as if to prove to themselves of their good taste, and this part of our job and professionalism.

But at what point does the curiosities commitment to limit the guests’ experience? What makes aloud few “bartenders” to proclaim fake products, or to say what`s original or fake? Judging spirits company as enemies to fight? Ignoring what consumers ask to drink?

Are we Bartenders or  Scientist?

1. Are these pseudo bartenders working in a successful bar?

2. Are consumers recognizing them as credible persons?

3. What these people did for the bar industry in last few years?

Or It`s all about “a moment of popularity”?  Regardless the truth, reasons and rationality behind a business?

What do they know about legislation? Economic and business strategy and reasons? What do they know about original recipe and product? Have they ever taste  any original product or formula?

Or It`s an assuming thoughts very generic to make sure serious Mixologist will give them 5 minutes of their time?

Be part of this beautiful family “The bar Family” is not about 5 minutes of popularity but years of experience, knowledge, fact and most important HONESTY  with this family!!!

I have always believed that everyone should have their own opinion on any subject, product or technique. What really counts in our job is to make the customers happy with our service, charm and professionalism ‘, our ego we can leave at home some time….

This the only road we can levegrage this job as carrer as Chef did many years ago, supporting each other, cooperating with brands, mixing prodocts and sharing our passion!

 `The time will judge these people …

 Salute!