The Bar Journal

Events, news and views from the Italspirits Team

THE DIFFERENCE BETWEEN AN APERITIF AND A DIGESTIF

Recently I’ve notice an increasing interested around the Amaro category but often served in a pre meal cocktail and consider to be the right substitue of Bitter Campari or Vermouth,…

March 22 2015

JOB OPPORTUNITY – MARTINI AMBASSADOR

“Would you like the opportunity to be the best you can be, really make a difference and have a great time doing it? We are currently looking for a talented…

March 14 2015

Blood and Sand by Rudolph Valentino

The Blood and Sand cocktail is a throwback to the Prohibition-era days when Rudolph Valentino was one of the greatest Hollywood stars. Named after “the Sheik”‘s 1922 movie, this classic…

February 14 2015

VESSELS – The new frontier

Better or unusual vessels have become a powerful tool for attracting consumer attention, creating desirability and boosting herd mechanisms. We review here some of the recent activity in this area,…

January 16 2015

Amaro per Amore

Just the word ʻbitterʼ has decidedly negative connotations; it tells of an unpleasant experience, a lingering memory and a bad feeling. There are many popular sayings in Italian and English…

October 18 2014

‘The Art of Aperitif’ Launches at The Langham in London

The Langham, London and MARTINI® vermouth are delighted to announce the launch of ‘The Art of Aperitif’, a stylish new pop-up celebrating the most iconic of vermouth-based cocktails, surrounded by…

October 02 2014

Bar scene in Tokyo

For the third year consecutive I will be visiting the Tokyo Whiskey and Bar Show, organise by the NBA, I’m looking forward to visit one of the most inspiring country…

September 14 2014

Prosecco overtaken Champagne

Prosecco have overtaken Champagne, as the insatiable worldwide thirst for the Italian sparkler shows no sign of abating. As reported by The Independent, according to figures released by the Italian…

August 31 2014

Vermouth Shelf Life

You probably know that vermouth is an ingredient often used in classic cocktails like the Dry Martini and the Negroni. Unfortunately, during the bad old days of cocktail making, bartenders…

August 10 2014
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