Cocktail in the City 2020

Client: La Maison Wellness & Malfy Gin

Category: Brand experience / Event management / Trade show

THE BAR JOURNAL

Events, news and views from the Italspirits Team

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Veganuary Is About More Than Food, It’s About What We Drink

Veganuary has firmly established itself as more than a seasonal campaign. What began as a month-long challenge has evolved into a global movement that reflects deeper, long-term changes in consumer behaviour. Each January, millions of people reassess their relationship with food, embracing plant-based choices driven by health, sustainability, ethics, and curiosity. Yet while food dominates...

January 13 2026
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