The Bar Journal

Events, news and views from the Italspirits Team

BCB London 2026: a shift from brands to experiences?

A floor report from 11-12 May 2026 of Barconvent London, held at Tobacco Dock in London.  Made in Italy, served at BCB London For the third consecutive year, the Italian…

The Drinks Movement That Quietly Outsells Cinco de Mayo Every May

Every year on Cinco de Mayo, tequila takes center stage. Bars fill with margaritas, and consumers eagerly join a one-day celebration that has become a global commercial moment. There’s no…

May 06 2026

What a Sustainability-Focused Cocktail Festival Taught Us About the Future of Hospitality

ItalSpirits recently partnered with Paradiso to launch the first edition of Barcelona Cocktail Fest 2026 to build a platform where hospitality professionals, spirits brands, bartenders and consumers could come together…

The Spritz Is Not a Trend. It’s part of the Aperitivo Ritual

In the global drinks conversation, few drinks have travelled as widely, or as quickly, as the spritz. Often framed as a “summer trend,” it has been replicated, reinterpreted, and commercialised…

April 16 2026

Raising the Bar: How Women Are Shaping Guest Experiences and Hospitality Culture in the Drinks Industry

International Women’s Day is an opportunity to celebrate the achievements of women across every sector. In the drinks industry, women are playing a defining role in shaping modern guest experiences…

BACCARO Cocktails & Cicchetti Launches in Teddington with Authentic Italian Small Plates and Cocktails

Introducing BACCARO Cocktails & Cicchetti. A new Italian cocktail bar in Teddington that is set to become a neighbourhood favourite in South West London. Located on Teddington High Street, BACCARO…

February 23 2026

Are Gen Z really drinking less? Or are they just more selective about what they drink and how they connect with them?

How aperitivo culture and authentic brands are winning their attention… For the last few years, one of the most persistent questions in the drinks industry has been whether Gen Z…

February 18 2026

How Valentine’s Day Can Elevate the Premium Spirits Industry with At-Home Entertaining

Valentine’s Day is a prime occasion for the premium spirits industry, but its potential goes far beyond bars and restaurants. Influenced by rising alcohol prices in bars and pubs, and…

February 11 2026

Meta Restriction Updates: An Opportunity for Alcohol Brands

Last week, Meta began notifying alcohol-related users via email and Facebook notification that their accounts were being restricted and will no longer be recommended by the platform’s algorithms. For alcohol…

January 19 2026
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