Galvin Cup

Client: Amaro Montenegro - Cocktail Competition

Category: Brand experience / Cocktail competition / Event management

THE BAR JOURNAL

Events, news and views from the Italspirits Team

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How Valentine’s Day Can Elevate the Premium Spirits Industry with At-Home Entertaining

Valentine’s Day is a prime occasion for the premium spirits industry, but its potential goes far beyond bars and restaurants. Influenced by rising alcohol prices in bars and pubs, and a desire for more personalised, meaningful, shared experiences, the trend for couples choosing to celebrate Valentine’s Day at home continues to grow. This trend represents...

February 11 2026
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