The Bar Journal

Events, news and views from the Italspirits Team

The Spritz Is Not a Trend. It’s part of the Aperitivo Ritual

In the global drinks conversation, few drinks have travelled as widely, or as quickly, as the spritz. Often framed as a “summer trend,” it has been replicated, reinterpreted, and commercialised…

April 16 2026

Are Gen Z really drinking less? Or are they just more selective about what they drink and how they connect with them?

How aperitivo culture and authentic brands are winning their attention… For the last few years, one of the most persistent questions in the drinks industry has been whether Gen Z…

February 18 2026

How Valentine’s Day Can Elevate the Premium Spirits Industry with At-Home Entertaining

Valentine’s Day is a prime occasion for the premium spirits industry, but its potential goes far beyond bars and restaurants. Influenced by rising alcohol prices in bars and pubs, and…

February 11 2026

Meta Restriction Updates: An Opportunity for Alcohol Brands

Last week, Meta began notifying alcohol-related users via email and Facebook notification that their accounts were being restricted and will no longer be recommended by the platform’s algorithms. For alcohol…

January 19 2026

Veganuary Is About More Than Food, It’s About What We Drink

Veganuary has firmly established itself as more than a seasonal campaign. What began as a month-long challenge has evolved into a global movement that reflects deeper, long-term changes in consumer…

January 13 2026

Italy’s UNESCO Food Culture Recognition: What It Means for Italian Spirits and Global Drinking Culture

At the end of 2025, Italy reached a historic milestone, becoming the first country officially recognised by UNESCO for its food culture. This landmark recognition celebrates Italian gastronomy not just…

January 08 2026
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