The Bar Journal

Events, news and views from the Italspirits Team

The Spritz Is Not a Trend. It’s part of the Aperitivo Ritual

In the global drinks conversation, few drinks have travelled as widely, or as quickly, as the spritz. Often framed as a “summer trend,” it has been replicated, reinterpreted, and commercialised…

April 16 2026

Raising the Bar: How Women Are Shaping Guest Experiences and Hospitality Culture in the Drinks Industry

International Women’s Day is an opportunity to celebrate the achievements of women across every sector. In the drinks industry, women are playing a defining role in shaping modern guest experiences…

Are Gen Z really drinking less? Or are they just more selective about what they drink and how they connect with them?

How aperitivo culture and authentic brands are winning their attention… For the last few years, one of the most persistent questions in the drinks industry has been whether Gen Z…

February 18 2026

Orange Wine: An Ancient Tradition Revived with SAVOIA Orancio

Orange Wine, an age-old technique, is gaining popularity in the modern drinks industry. Its rich history, distinctive production method, and evolving role in cocktails make it a fascinating style. Let’s…

September 12 2024

THE ROMA BAR SHOW 2024

A Must-Attend Event for Beverage Enthusiasts and Industry Professionals As spring promises a time of renewal and rejuvenation, the historic Palazzo dei Congressi in Rome prepares to host the eagerly…

May 02 2024

Italspirits announces expansion of its Advocacy Team with talented Palmira Bertuca as Aperitivo Specialist for Italy.

Giuseppe Gallo, Founder of Italspirits, a spirits brands marketing, and drinks strategy agency, appointed Roberta Mariani as Global Advocacy Director earlier this year and now welcomes Palmira Bertuca as Aperitivo…

November 13 2023

SAVOIA ORANCIO A Citrus and Spiced Vino Aperitivo

To celebrate the second anniversary of SAVOIA, Italspirts has proudly worked on the development of the unveiling of its latest creation: ORANCIO. A captivating vino aperitivo that embodies the essence…

September 21 2023

ITALICUS Rosolio di Bergamotto and Pininfarina: A Collaboration Marked by Italian Excellence

Pininfarina creates the “ARCO ITALICUS”, showcasing the art and style of some of the most renowned Italian architecture worldwide. ITALICUS, Rosolio di Bergamotto Aperitivo, announces its collaboration with Pininfarina, an…

September 04 2023

ITALSPIRITS APPOINT NEW ADVOCACY DIRECTOR

ItalSpirits by Giuseppe Gallo, leading drinks marketing, events, and brand activation agency, announces the appointment of Roberta Mariani as Advocacy Director. Roberta Mariani previously served as a Global Brand Ambassador…

January 15 2023
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