The Bar Journal

ItalSpirits by Giuseppe Gallo, leading drinks marketing, events, and brand activation agency, announces the appointment of Roberta Mariani as Advocacy Director.

Roberta Mariani previously served as a Global Brand Ambassador for over six years at Martini & Rossi and is one of the most renowned bartenders in Italian cocktail culture, having spent almost 15 years in the hospitality and beverage industry. With an unrivalled passion for mixology and botanicals, Roberta has channelled this into her past roles, including being part of the team who opened multi-award winning aperitivo bar, Bar Termini, in Soho.

At Italspirits, Roberta will be leading on elevating brand experiences, building equity in Italicus and Savoia through a programme of education and training. She will take the helm on the Art of ITALICUS challenge, international bar shows and industry programme, maximising her passion for Aperitivi and Amari, being the main source of knowledge and inspiration for the on-trade moving forward.

Recently, Roberta was recognised as one of the Top 10 leading female spirits brand ambassadors by The Spirit’s Business 2021 and currently serves as a judge for the IWSC and Tales of The Cocktail Spirited Awards.
Roberta Mariani, Advocacy Director at Italspirits, said: “I have long been an admirer of Giuseppe and what he has created with Italspirits, so the opportunity to join as Advocacy Director is a huge privilege. Mixology is my greatest passion and I’m always looking for new ways to elevate the drinking experience within Italian
cocktail culture. I can’t wait to get started and help inspire the next generation of bartenders with Italicus and Savoia”.
Giuseppe Gallo, Founder at Italspirits, added: “I couldn’t be happier to welcome Roberta to the Italspirits family. Her years of experience within the hospitality industry and passion for Italian aperitivo, makes her a perfect fit for Italspirits. I have no doubt Roberta will soon become the leading expert of the Italian drinking culture worldwide.”