The Bar Journal

Events, news and views from the Italspirits Team

The Drinks Movement That Quietly Outsells Cinco de Mayo Every May

Every year on Cinco de Mayo, tequila takes center stage. Bars fill with margaritas, and consumers eagerly join a one-day celebration that has become a global commercial moment. There’s no…

May 06 2026

The Spritz Is Not a Trend. It’s part of the Aperitivo Ritual

In the global drinks conversation, few drinks have travelled as widely, or as quickly, as the spritz. Often framed as a “summer trend,” it has been replicated, reinterpreted, and commercialised…

April 16 2026

The best-kept secret in Italian Wine? The Marsala: a Sicilian fortified wine famously dubbed the “Victory Wine”

As the global wine industry turns its attention to Vinitaly, there’s a renewed sense of appreciation for the diversity, craftsmanship, and cultural depth that define Italian wine. While the event…

April 14 2026

Join us at Barcelona Cocktail Fest 2026!

Pop-ups, global bar talent, brand partners, seminars and workshops confirmed for Barcelona Cocktail Fest this April.  Barcelona Cocktail Fest (previously Paradiso Sustainability Summit) returns to Palo Alto, Poblenou on 18–19…

March 31 2026

The Art of ITALICUS Aperitivo Challenge Returns for 2026!

The celebrated Art of ITALICUS Aperitivo Challenge returns in 2026, promising to set new benchmarks for creativity and innovation. Following the success of previous editions,  ITALICUS Rosolio di Bergamotto once…

March 10 2026

Raising the Bar: How Women Are Shaping Guest Experiences and Hospitality Culture in the Drinks Industry

International Women’s Day is an opportunity to celebrate the achievements of women across every sector. In the drinks industry, women are playing a defining role in shaping modern guest experiences…

Are Gen Z really drinking less? Or are they just more selective about what they drink and how they connect with them?

How aperitivo culture and authentic brands are winning their attention… For the last few years, one of the most persistent questions in the drinks industry has been whether Gen Z…

February 18 2026

How Valentine’s Day Can Elevate the Premium Spirits Industry with At-Home Entertaining

Valentine’s Day is a prime occasion for the premium spirits industry, but its potential goes far beyond bars and restaurants. Influenced by rising alcohol prices in bars and pubs, and…

February 11 2026

Italian Style Takes Centre Stage for Milano Cortina 2026

As the world turns its eyes to Milano Cortina 2026, Italy once again takes centre stage, not only as host of the Winter Olympics, but as a global symbol of…

February 04 2026
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