The Bar Journal

Events, news and views from the Italspirits Team

Raising the Bar: How Women Are Shaping Guest Experiences and Hospitality Culture in the Drinks Industry

International Women’s Day is an opportunity to celebrate the achievements of women across every sector. In the drinks industry, women are playing a defining role in shaping modern guest experiences…

Are Gen Z really drinking less? Or are they just more selective about what they drink and how they connect with them?

How aperitivo culture and authentic brands are winning their attention… For the last few years, one of the most persistent questions in the drinks industry has been whether Gen Z…

February 18 2026

How Valentine’s Day Can Elevate the Premium Spirits Industry with At-Home Entertaining

Valentine’s Day is a prime occasion for the premium spirits industry, but its potential goes far beyond bars and restaurants. Influenced by rising alcohol prices in bars and pubs, and…

February 11 2026

Italian Style Takes Centre Stage for Milano Cortina 2026

As the world turns its eyes to Milano Cortina 2026, Italy once again takes centre stage, not only as host of the Winter Olympics, but as a global symbol of…

February 04 2026

Meta Restriction Updates: An Opportunity for Alcohol Brands

Last week, Meta began notifying alcohol-related users via email and Facebook notification that their accounts were being restricted and will no longer be recommended by the platform’s algorithms. For alcohol…

January 19 2026

Veganuary Is About More Than Food, It’s About What We Drink

Veganuary has firmly established itself as more than a seasonal campaign. What began as a month-long challenge has evolved into a global movement that reflects deeper, long-term changes in consumer…

January 13 2026

Italy’s UNESCO Food Culture Recognition: What It Means for Italian Spirits and Global Drinking Culture

At the end of 2025, Italy reached a historic milestone, becoming the first country officially recognised by UNESCO for its food culture. This landmark recognition celebrates Italian gastronomy not just…

January 08 2026

ART OF ITALICUS 2025 GLOBAL WINNER REVEALED

Vincenzo Amorese Crowned 2025 Art of ITALICUS Aperitivo Challenge Global Winner with ‘Primavera Spritz’ This year’s Art of ITALICUS Aperitivo Challenge reached its dazzling conclusion at the luxurious Blue Gin…

Art of ITALICUS 2025: Announcing the Global Finalists

Meet the Global Finalists of the Art of ITALICUS Aperitivo Challenge 2025 Celebrated by bartenders across the world, this annual competition continues to champion creativity and innovation in aperitivo culture.…

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